You are fun to write to! Yes you! Many of you comment on my writing…mostly good. Your feedback makes my writing fun and entertaining.
“But why write newsletters, blogs and emails, Tom”?
Simple: To connect. To inform. To create conversation. To convey our story. To stay top of mind. To create community.
Important and vital for customers and their suppliers…..wouldn’t you agree?
There is no one more important to our team’s success than you. Our communications continues our conversations, builds our relationships while they educate and inform.
A couple of weeks ago my email offered Keys to MC’s Success (during the Great Recession). One Key is our relentless focus on sales and marketing. Our time and expense in these two areas have increased over the last three years.
How is your sales and marketing program doing right now? How are YOU staying in touch with your community?
Your community should receive from you multiple touches from multiple media.
Your Success is Important,
